There seems to be a bit of a theme lately of people who want to pivot their business. When I hear someone say they want to pivot, that’s music to my ears. That means they’ve realised that where they are is not where they want to be.
It’s no-ones fault, it’s just that sometimes we outgrow the business we’ve created or the work that we’re doing.
How do I know it’s time to pivot?
If you’re not ‘feeling it’ anymore in your business, or it’s not bringing you the same energy and joy it used to, then maybe a pivot is something you can consider.
I knew it was time to pivot when I would dread clients saying yes to offers I had created, because I no longer wanted to do the work. That was a real sign that it was time to evolve and move on.
Perhaps you’re feeling that too. A little bored with what you’ve created, or inwardly doing cartwheels when a client wraps up a service you had offered.
It doesn’t make you a bad person, nor does it make you wrong for wanting to evolve.
When should I tell my audience I’m going to pivot?
Some people freak out by the word pivot. They think people will think they’re nuts because they’re changing their mind.
Not at all. A pivot can be big or small. Don’t stay where you are if you’re not enjoying it anymore, your clients are going to sense that. Your business will start to feel really hard, and you’ll start to self-sabotage your success.
Sharing your pivot with you audience can also be a great way to show them how else you can help and what else you’ve learned.
My business has been through several iterations and each time I’ve been open about the pivots I’ve been taking. Sure it meant that some of my audience dropped off, but I’ve had many stay for the entire journey because the work I was doing still resonated with them.
How much should I pivot?
If you start to pay attention to the parts of your business that feel right, and the parts that no longer serve you, you can start to pivot in the direction that’s right for you. This can be done in stages or as one big shift, it’s really up to what feels right for you.
A small pivot
This is where you start to mix up the products and services you offer. You might refine your current services or create something new based on the needs you’ve seen and how you now want to help.
A bigger pivot
A bigger pivot is where you change the direction of your business completely or have a big shift in focus. When I went through my last big pivot I decided to focus on one particular area of work around Discovery Coaching and Mentoring. Once I made that decision, the other services I offered around online presence and social media training didn’t make sense anymore.
Sure it was hard to let go of clients and regular income, but it was well worth the shift in the long run.
Often a bigger pivot means a new website or new audience. But, when you think about staying where you are or moving to where you want to be, it all makes it worth it.
It’s about showing up as who you really are.
Although I’ve had to rebuild my business and audience, I have so much energy and excitement around the work that I do now that I’m so glad I made that change.
Whether you need to change your products and services, or change your direction, I really encourage you to explore the options.
As you grow, develop and learn you should expand that knowledge base into the work that you do. But also know with that expansion, it’s OK to let go of what no longer serves you.
Now I want to know if you’ve pivoted or thinking of pivoting, what was (or is) your biggest fear? Please let me know in the comments below and I’ll share how to move through that.